This policy explains how cookies and similar technologies are used on this website, operated by Apex Blue Services, a trading name of Apex Blue Services Ltd (Co. No. 16913024).
The short version
We keep this simple. This website uses only essential cookies needed to make the site work and remember your cookie choice, plus a privacy-first analytics tool that doesn't use cookies at all. We don't run advertising cookies, and we don't use anything to track you across other websites.
What cookies are
Cookies are small text files a website stores on your device. Similar technologies, like browser local storage, work in the same way. They can be "essential" (needed for the site to function) or "non-essential" (used for things like analytics or advertising, which require your consent under UK law).
Cookies we use
| Name | Type | Purpose | Duration |
|---|---|---|---|
| apex-cookie-ok | Essential | Remembers that you've seen and accepted our cookie notice, so it doesn't show again. | Until cleared |
| Form / hosting | Essential | Our website host and form provider may set functional cookies to deliver the site securely and process enquiry submissions. | Session |
What we don't use
- No advertising or marketing cookies
- No cross-site tracking
- No selling of any data to third parties
Analytics
We use Simple Analytics, a privacy-first analytics service. It doesn't use cookies, doesn't collect personal data, and doesn't track you across other websites or devices — it simply counts visits in aggregate. Because it works this way, it doesn't require your consent under UK cookie law.
We may change analytics providers in future. As long as any tool we use keeps to this same standard — no cookies, no personal data, no cross-site tracking — this policy already covers it and we won't need to update this page for the switch. If we ever want to use a tool that works differently, for example one that sets cookies or tracks personal data, we'll update this policy first and ask for your consent before it's switched on.
Managing cookies
You can control or delete cookies through your browser settings at any time. Blocking essential cookies may affect how parts of the site work. To learn more about cookies generally, visit the ICO's guidance on cookies.
More information
For how we handle your personal data, see our Privacy Policy. Any questions, email info@apexblueservices.co.uk.